"
I've been a conceptual copywriter, in three different markets, across product categories. Along the way I've won awards for both effectiveness and creativity for major blue chip clients (BMW,Toyota, P&G, Siemens, Foster's, AIG, HSBC), during stints at some of the regions most renowned creative ad agencies including Ogilvy & Mather (Mumbai) and Saatchi & Saatchi (KL, Dubai and Singapore).
Futurist is an experimental digital lab where we generate, test, and execute digital ideas we believe in. Parallel to our lives in advertising and experiential marketing."
Content Partner/Technologist
"I’ve always been a storyteller and writer. I’m also a computer dude
who once developed an AI to teach physics to school kids in pre-World
of Warcraft days.
Since then, I’ve combined my two strengths – content strategy and
internet/techie know-how – to help clients (such as CNNGo, Time Out
Singapore, Economic Development Board of Singapore, Casio and Saatchi
& Saatchi) meet their content needs for their campaigns and
projects.
And Futurist? It’s where I bridge virtuality with reality. After all,
it’ll be really cool if I could turn tweets into real-world
somethings."
